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Topic: Tv

12 Interesting Digital Marketing Stats From the Past Week

Mobile search hits the tipping point, and Avengers ads get analyzed

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

AOL Closely Watching How Technology Is Altering Television at CES

CMO Allie Kline sees big implications in Dish's Sling TV

A recurring theme at this year's Consumer Electronics Show is that the mega conference has evolved into a cultural crucible that reveals how rapid advances in technology are reshaping the…

TV Viewing Continues to Shift Online

Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads

Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

No Fewer Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV

Timeless themes and characters live on in the 21st Century

A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie…

Study: Audiences Increasingly Going Mobile for Entertainment

84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

FCC Chairman Tom Wheeler May Tighten Media Ownership Rules

Expect strong opposition from TV broadcasters and newspapers

The FCC could be close to a long overdue review of media ownership rules come March, and there’s bad news for media owners: Early indications are that the new chairman…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

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