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Topic: Turner

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

Ex-Fox Chairman Lands a Top Job at Turner Running TNT and TBS

Carves new position as content chief

Kevin Reilly, the former chairman of Fox, has been out of a job since just after the upfronts in May. Now, he's landed one of the most interesting gigs in…

HBO Will Finally Offer a Cable-Free Option Next Year

'It is time to remove all barriers'

HBO Go has finally done what subscribers have been begging for since the announcement of the streaming service: It's dropping the cable-subscription requirement. A streaming network, offering access to Game of…

Turner Nears the Upfront Finish Line

Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume…

CBS Finishes Upfront With CPM Increases Lower Than Last Year

Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

Steve Koonin Out at Turner

Programmer joins the Atlanta Hawks as CEO, minority owner

After a 14-year stint with Turner Entertainment Networks, where he most recently served as the division’s president, Steve Koonin is leaving the cable programming giant to assume the role of…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

HLN Refocuses on Viral, Social Content

Turner net's big shift comes under new chief Albie Hecht

HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the…

Turner Is Doubling Down on Young Men With Adult Swim Expansion

Edgy net will start at 8 p.m. instead of 9

Cartoon Network is losing the 8 p.m. hour to Adult Swim, the edgy sister network that shares its space on the dial. Adult Swim has been one of Turner's most…

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