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Topic: Turner

Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel

They'll also team up on ad sales

Turner and Snapchat are expanding their partnership. The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the…

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

Why Conan O'Brien Isn’t Afraid of Becoming a Digital Brand

Plus, how he chooses his ad deals

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years. Speaking about those…

How the Unlikely Alliance of Ovation's 'Versailles' and Fiat Benefits Both Brands

Creative thinking leads to seamless execution

There's a sexy, lavish new series coming to cable TV, set in the 17th century, that brings a distinctly modern style to the story of King Louis XIV and his…

Turner Invests $45 Million in Refinery29, Expanding Its Digital Reach

TV-centric company will target millennial women

Turner continues looking outside the TV box for new investments in original video content. The Time Warner company is leading a $45 million funding round in Refinery29, the digital media…

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Volume up 2% to 3%

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

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