Topic: Turner Broadcasting

From Reducing Ad Time to Battling Netflix, Here's How the TV Industry Is Gearing Up for 2016

5 takeaways from TCA winter press tour

The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their…

As More Marketers 'Go Rainbow,' Is a Boom in LGBT Specialty Shops on the Horizon?

Same-sex marriage rulings have emboldened brands

Ogilvy & Mather's decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose…

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Facetime: Mid-June Soirees, Galas, Awards and Premieres

Natasha Lyonne, Anne Fulenwider, David Levy and David Zaslav

Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.

Why TV Is Still the Most Effective Advertising Medium

Key findings from MarketShare study

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant:…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

After You See This Virtual Tour of Horizon Media, You Might Want to Work There

Agency has a theater and yoga studio

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year. It's also home to Horizon Media—one of…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

Horizon Lands Turner's Media Buying Business

Broadcast spends about $150 million on media annually

Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner.  The broadcaster's entertainment and news networks, including Cartoon…

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…