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Topic: Turner

Turner's New Ad Lab Advisory Board Tasked With Plotting the Future of TV Advertising

Buyers, academics and technologists meet Thursday

Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the…

Turner's New Streaming Service Targets Movie Buffs With Classic and Cult Films

Partners with Criterion Collection on Filmstruck

Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year. The Time Warner company partnered with the Criterion Collection to launch…

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

Plus, 5 other programming and ad sales initiatives

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the…

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks…

By Reviving Tales From the Crypt, Turner Is Literally Bringing Shows Back From the Dead

Part of new horror block from M. Night Shyamalan

It's been quite a week for fans of 1990s nostalgia. A few days after The CW said it would bring back sketch comedy show MADtv for a prime-time run, TNT became…

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

Mashable Lays Off Editorial Staff as It Shifts Focus to Video

Scraps world news and politics coverage

A week after finding a TV partner in its hastened push into video, Mashable is laying off several editorial staffers. "We are certain this is the right direction for Mashable. But…

Ratings Plummet for NCAA Championship After Its Move to Cable

Even though the game was an all-time classic

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore." However, despite a national championship game that…

Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV

TBS, TNT can distribute video content on the site

For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium. But the past few years…

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