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Topic: Turn

Instagram Video Invites Ads Speculation, Puts Vine on Notice Brands are stoked, but Facebook will likely move slowly

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…

June 17, 2013, 6:01 PM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

The Man Who Turned AMC Into a Creative Empire Starting with Mad Men

Because he is the president of the network and because Jon Hamm has momentarily stepped out to take a call while a photographer adjusts the lighting, Charlie Collier is allowing…

April 7, 2013, 11:14 PM EDT

We Reach Everyone Online. No, We Do! The stream of meaningless ad statistics keeps piling up, cheapening the medium

Yesterday, AppNexus announced that it had pulled in $75 million in new funding. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having trouble raising money. Even…

January 25, 2013, 2:09 PM EST

For Yahoo's Mayer, Size Does Matter Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit…

January 20, 2013, 11:59 PM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

It's Basic Math That's Killing Display Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

November 29, 2012, 5:13 PM EST

AMC Orders Two More Pilots Network okays production for period dramas

AMC is among the most cautious networks on the dial when it comes to development, so four pilot orders in one season is an absolute shopping spree: 1980's tech boom…

November 27, 2012, 5:43 PM EST

Turn Builds Out Facebook Ad Capabilities Adds Sponsored Stories, Marketplace ads to platform

Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug…

November 5, 2012, 7:00 AM EST

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