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Topic: Turn

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Salem Scares Up Big Numbers for WGN America First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49. Per Nielsen,…

April 21, 2014, 5:35 PM EDT

Mad Men Drops in Season 7 Premiere Don's a real downer

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m.…

April 14, 2014, 3:55 PM EDT

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

April 7, 2014, 2:07 PM EDT

Resurrection Falls Back to Earth ABC drama down 40 percent in hyper-competitive Sunday night slot

After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth. According to Nielsen live-plus-same-day data, the fourth episode…

March 31, 2014, 1:36 PM EDT

Turn Raises $80 Million for 'Post Ad Tech' World Will target consumers across devices

Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money…

January 13, 2014, 8:11 AM EST

Handing Over the Keys to Keyword Targeting Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

December 13, 2013, 1:02 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

AMC Networks Buys Chellomedia for $1.04 Billion Purchase gives programmer a foothold in Europe, South America

AMC Networks has acquired Liberty Media’s Chellomedia, which operates channels distributed to some 390 million households in 138 countries, for $1.04 billion. In a statement released Monday, AMC Nets said the…

October 28, 2013, 5:11 PM EDT

AMC Orders 2 New Series, Halt & Catch Fire and Turn Network prez Charlie Collier announces pickups at confab

Charlie Collier told an audience at the Television Critics Association confab in Los Angeles this morning that the network will be picking up its two scripted drama pilots—Halt & Catch…

July 26, 2013, 5:23 PM EDT

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