Turn | Adweek Turn | Adweek
Advertisement

Topic: Turn

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

New Technology Allows Brands to Bypass Agencies First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

June 10, 2014, 10:07 AM EDT

Salem Scares Up Big Numbers for WGN America First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49. Per Nielsen,…

April 21, 2014, 5:35 PM EDT

Mad Men Drops in Season 7 Premiere Don's a real downer

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m.…

April 14, 2014, 3:55 PM EDT

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

April 7, 2014, 2:07 PM EDT

Resurrection Falls Back to Earth ABC drama down 40 percent in hyper-competitive Sunday night slot

After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth. According to Nielsen live-plus-same-day data, the fourth episode…

March 31, 2014, 1:36 PM EDT

Turn Raises $80 Million for 'Post Ad Tech' World Will target consumers across devices

Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money…

January 13, 2014, 8:11 AM EST

Handing Over the Keys to Keyword Targeting Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

December 13, 2013, 1:02 PM EST

Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

AMC Networks Buys Chellomedia for $1.04 Billion Purchase gives programmer a foothold in Europe, South America

AMC Networks has acquired Liberty Media’s Chellomedia, which operates channels distributed to some 390 million households in 138 countries, for $1.04 billion. In a statement released Monday, AMC Nets said the…

October 28, 2013, 5:11 PM EDT

Advertisement