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Topic: Turn

What Foursquare's Looming Data Mean to Advertisers

As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

New Technology Allows Brands to Bypass Agencies

First ad buying, now data moves in-house

Progressive is in a digital insurance war, and its ad-buying strategy is its secret weapon. The insurance company has invested in systems on its own, bypassing agencies and working directly with…

Salem Scares Up Big Numbers for WGN America

First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49. Per Nielsen,…

Mad Men Drops in Season 7 Premiere

Don's a real downer

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m.…

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump

Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

Resurrection Falls Back to Earth

ABC drama down 40 percent in hyper-competitive Sunday night slot

After a splashy debut in which it more than doubled its time slot predecessor’s average deliveries, ABC’s Resurrection has fallen back to earth. According to Nielsen live-plus-same-day data, the fourth episode…

Turn Raises $80 Million for 'Post Ad Tech' World

Will target consumers across devices

Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money…

Handing Over the Keys to Keyword Targeting

Grapeshot claims trading ad-vantage

Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content…

Here Is the Life of a Digital Ad [Infographic]

A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

AMC Networks Buys Chellomedia for $1.04 Billion

Purchase gives programmer a foothold in Europe, South America

AMC Networks has acquired Liberty Media’s Chellomedia, which operates channels distributed to some 390 million households in 138 countries, for $1.04 billion. In a statement released Monday, AMC Nets said the…

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