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Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed The wide-reaching social push is unlike anything done before

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish…

November 24, 2013, 9:55 PM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Yahoo Still Looking to Ignite Tumblr's Ad Potential Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

October 27, 2013, 10:46 PM EDT

Yahoo's Mayer Sees Mobile Ads Following Search Business Medium warrants reinvention, but has vast potential

In an online ad industry slightly panicked over the puny prices being derived from mobile ads, Yahoo CEO Marissa Mayer sees an interesting, and very hopeful, parallel.  During an interview with…

September 24, 2013, 5:23 PM EDT

Pinterest Will Test First Ad Units, Promises Transparency CEO: definitely no banners

Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first time. Ben Silbermann, CEO of…

September 19, 2013, 3:48 PM EDT

Lucky Editor Eva Chen Makes a Case for a Shopping Magazine Surviving amid popular e-commerce sites

Specs Age 33 New gig Editor in chief, Lucky Old gig Beauty director, Teen Vogue How did you go from pre-med at Johns Hopkins to magazines? I always thought about magazines…

September 1, 2013, 10:12 PM EDT

Gap and Other Brands Are Already Using Facebook GIFs Code-breaker Giphy is hearing from publishers, too

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one…

August 29, 2013, 2:08 PM EDT

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm Union Metrics' stats bode well for Marissa Mayer & Co.

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics…

August 26, 2013, 4:45 PM EDT

Yahoo Is No. 1 in Traffic, per comScore First time in more than 2 years

It's only one month, but it probably bodes well for Marissa Mayer, who a few weeks ago celebrated her one year anniversary as Yahoo CEO. According to comScore, her Sunnyvale, Calif.-based…

August 21, 2013, 7:06 PM EDT

GE's Twitter Vine 'Science Fair' Gets Social Ad Push Tumblr, BuzzFeed, Facebook, Promoted Tweets in play

General Electric is executing a Twitter Vine-based "science fair" promotion through Aug. 15 that includes ads via several social platforms as well as an influencer push. The Fairfield, Conn.-based corporation…

August 7, 2013, 3:02 PM EDT

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