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Topic: Tumblr

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Hyundai's Daily Twitter Followers Spike 40% During World Cup Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

July 11, 2014, 5:23 PM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23, 2014, 5:26 PM EDT

Marissa Mayer: Marketers Need to Embrace Native Ads Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

June 17, 2014, 9:58 AM EDT

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

June 16, 2014, 1:40 PM EDT

Hyundai’s Times Square Billboard Goes Digital for World Cup Build Up Campaign powered by Tumblr

Tumblr will be making a big splash in New York's Times Square, taking over Hyundai’s massive billboard today as part of its ambitious World Cup sponsorship campaign. It’s the first…

June 9, 2014, 1:41 PM EDT

Time for Brands to Build Their Own Social Sites Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

June 3, 2014, 5:53 AM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Why AMC Wants You to Watch the Whole First Episode of Halt & Catch Fire Early on Tumblr Show premieres June 1 on cable

If AMC's corporate strategy has embraced a single ethos over the last few years, it's that more people watching is better, period. So it's probably not a surprise that the…

May 20, 2014, 12:44 PM EDT

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