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Topic: Tumblr

The Branding Potential Behind Some of Mobile Messaging’s Big Players Marketers, take note (before this message disappears)

There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps. Snapchat. Line. Whisper. Tango. These are just some…

February 2, 2014, 10:07 PM EST

Yahoo's Marissa Mayer Says Turnaround Still in Making Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat. The company released earnings today that showed its display ad business generated $553 million…

January 28, 2014, 6:16 PM EST

Tumblr Takes No. 2 in Revenue Per Visit on Social Media Joins Pinterest, Twitter cutting into Facebook's lead

A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report. Tumblr traffic—a subject of recent debate—appears to at least generate top…

January 27, 2014, 1:11 PM EST

Facebook Lends Trending Hand to Brands New feature open to Madison Avenue, too

Facebook to marketers: Brands are trends, too. That’s the message from Facebook as it promotes its new trending topics feature to Madison Avenue. “Trending is the place where millions of users…

January 17, 2014, 5:22 PM EST

H&R Block Has Millennials in Its Sights for Tax Season In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a…

January 15, 2014, 12:00 AM EST

Subway Unleashes 73 Gifs for #januANY Campaign Sandwich brand introduces mid-month viral push

Subway is using 73 animated gifs as creative for a mini-campaign consisting of Promoted Tweets and organic messages on Twitter as well as a few Facebook posts, starting today as…

January 14, 2014, 1:40 PM EST

These Stories Dominated Digital Media in 2013 From native to programmatic, it was a dynamic year

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains.…

December 23, 2013, 10:02 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

New Tumblr Mobile Ad Gives Brands Trendy Position Yahoo-owned platform looks to dial up monetization

Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product.  The Yahoo-owned social blogging site said today that it would sell Sponsored Trending…

December 2, 2013, 12:36 PM EST

Worries Grow That Facebook Is Overdoing It With Ads How many sponsored posts are too many?

Facebook has fully embraced its marketing side. Now the ad world is wondering how many sponsored posts are too many for a social network. All Web companies strive for an appropriate…

November 25, 2013, 10:00 PM EST

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