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Topic: Tumblr

Toyota Sponsors Tumblr and Yahoo's Livestream of This Weekend's Stagecoach Music Festival

Brand wants to reach millennials

It's only late April, but it's already looking like it may be the summer of livestreamed concerts. Just one week after T-Mobile sponsored YouTube's livestream of Coachella, Toyota is testing…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

Veuve Clicquot Targets Millennials With Its First Digital Campaign

Rokkan creates charming spots and plenty of GIFs

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when…

Tumblr's New York City Outpost Is Full of User-Made Art

The Yahoo site stays grounded with community

Big numbers surround Tumblr. Nearly three years ago, Yahoo bought the quirky blog platform for a cool $1.1 billion; and today the site hosts nearly 300 million blogs and boasts…

Here Are the Top 25 Tumblr Posts Sponsored by Brands in 2015

Automotive and tourism had some of its buzziest ads

With 550 million monthly users, Tumblr is one of the more interesting ad platforms in the social-media space. It's a chief destination for brands that want to target young, creative-minded…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

Why Snapchat Makes Star Grace Helbig Emotional

YouTube sensation shares her favorite celeb social follows

Specs Age 29 Claim to fame Comedian; creator and host of the It'sGrace YouTube channel and The Grace Helbig Show on E!; author of Grace's Guide: The Art of Pretending to Be…

Tumblr’s First CMO on How to Grow While Staying True to the Brand

Stephanie Dolgins discusses new gig

Specs Current gig Chief marketing officer, Tumblr Previous gig Principal, Dolgins & Company Age 44 Adweek: You're Tumblr's first CMO. Why is there a need for one now? Stephanie Dolgins: Tumblr did a tremendous job of…

Step Aside, Creators. Brands Are Taking Over YouTube

40 billion views for the top 100 companies

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000…

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands

Creators race for marketers' 'loopy' business

Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement. DiGiorno Pizza starts embracing GIFs on…

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