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Topic: Tumblr

Shell Just Made an Interactive Music Video Specifically for Snapchat

Gas brand extends Jennifer Hudson-led effort

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same song—a cover…

This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers

Full-service shop HelloSociety created WAGSociety

During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a…

Instagram, Twitter and Tumblr Just Launched Their Own Voter Registration Day Campaigns

Social networks urge millennials to get to the polls

Several social networks are taking on their democratic duty to get people to vote in November. Today—on National Voter Registration Day—Instagram, Tumblr and Twitter have debuted in-house initiatives to get potential…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales

Move comes days after Verizon-Yahoo deal

Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

Verizon Has Reportedly Bought Yahoo for $4.8 Billion

Telecom giant gains big digital audience

Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to…

Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues

Campaign takes on immigration, LGBT equality and more

This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and…

Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Inks deal with YouTube, YouNow

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

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