Tumblr | Adweek
Advertisement

Topic: Tumblr

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its…

May 6, 2013, 10:18 PM EDT

Tumblr Finally Adds Ads to Mobile Apps Sponsored posts now appear in users' dashboards

A year after introducing sponsored posts to its desktop platform, Tumblr has finally integrated these ads into its iOS and Android apps, Forbes reported. Tumblr's Radar ad units are responsible for…

April 23, 2013, 2:21 PM EDT

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment Fox lures fans of the killer drama into a web of fear

Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll. Beginning Monday, visitors to…

April 12, 2013, 4:06 PM EDT

Tumblr Editor Posts 'Awesome' Goodbye After Storyboard Shutters Editorial project lasts less than 12 months

Tumblr CEO David Karp announced late last night that his Storyboard division—a collection of writers and editors hired in the last year to highlight its content—has already reached the end…

April 10, 2013, 11:40 AM EDT

HTC One Is Putting 40% of Its Ad Buy Into Digital Brand isn't leaning solely on TV

Erin McGee has been North American vp of marketing for HTC for three months, and she's dead-set on taking the brand in a new direction. In an advertising world still…

April 5, 2013, 9:58 AM EDT

Stipple Helps Brands Make More Money From Online Images Justin Timberlake is a backer of the startup

Specs Who CEO, co-founder Rey Flemings (l.);CTO, co-founder Michael Dungan What Image-focused technology company Where San Francisco offices Digital image company Stipple has Justin Timberlake as a backer—as well as kingmaking VC firm Kleiner Perkins—but…

March 21, 2013, 7:01 AM EDT

Advertisement