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Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer But it doesn’t replace TV

When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all…

August 20, 2014, 6:51 PM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

Facebook Wants to Show That Mobile Ads Affect Desktop Purchases Social giant unveils cross-device reporting

Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.  According to the Menlo Park, Calif.-based digital giant, marketers…

August 13, 2014, 1:46 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

As Facebook Stumbles, Tumblr Attempts to Capitalize Microblogger pitches marketing longevity unrivalled in social media

With the promise of a more lasting engagement and a greater shelf-life for individual posts, the microblogging platform Tumblr is attempting to woo marketers who've grown concerned about Facebook's decline…

August 6, 2014, 11:01 PM EDT

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

July 31, 2014, 1:11 PM EDT

General Electric Creates Apollo-Inspired Sneakers Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

July 16, 2014, 1:48 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Hyundai's Daily Twitter Followers Spike 40% During World Cup Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

July 11, 2014, 5:23 PM EDT

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