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Topic: TubeMogul

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Why Dannon Is Betting Big on Programmatic Video

Pushing content to reach 'the right consumer'

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

At Times, L'Oréal Is Getting 90% Video Ad View Rates

Mediabong helps cosmetics brand while picking up funding

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent…

Quiznos Hopes to Scare Up New Business With Killer Lobsters

Uses ad tech to claw its way out of bankruptcy

Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out…

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading

TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

New Software Disrupts Old Way Of Buying TV Ad Time

Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

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