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Topic: TubeMogul

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

April 8, 2014, 3:27 PM EDT

TubeMogul Nabs Google Exec Chip Scovic named chief revenue officer

TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms. Originally an analytics service for video distributors, TubeMogul has…

June 21, 2013, 12:32 PM EDT

Forrester Report: There's Money Just Lying Around in the Real-Time Bidding World Obstacles to adoption include measurement problems, concerns over inventory quality

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…

July 18, 2012, 1:11 PM EDT

TubeMogul Brings Nielsen GRP Ratings to Video Part of push to equate TV, digital buys

Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions…

March 29, 2012, 8:30 AM EDT

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