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Topic: TubeMogul

Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam TubeMogul outs dozens of suspect sites

A pernicious and sophisticated new form of online click fraud has been uncovered and it’s aimed at digital video advertisers, according to ad software firm TubeMogul. The ad tech agency…

April 8, 2014, 3:27 PM EDT

TubeMogul Is Down With GRPs Video ad buying firm rolls out planning tool BrandPoint

Advertisers want TV-like ad buying for Web video. Publishers want TV money. Which is why retrofitted metrics like Nielsen’s Online Campaign ratings have taken off big time, despite imperfections. The problem, according…

June 25, 2013, 7:00 AM EDT

TubeMogul Nabs Google Exec Chip Scovic named chief revenue officer

TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms. Originally an analytics service for video distributors, TubeMogul has…

June 21, 2013, 12:32 PM EDT

Group of Web Video Companies Band Together to Ensure Ads Are Viewable Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

May 23, 2013, 8:17 AM EDT

Forrester Report: There's Money Just Lying Around in the Real-Time Bidding World Obstacles to adoption include measurement problems, concerns over inventory quality

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…

July 18, 2012, 1:11 PM EDT

TubeMogul Brings Nielsen GRP Ratings to Video Part of push to equate TV, digital buys

Real-time bidding for online video ads is a market that's about to blow up, but it’s not easy tearing away brands from their cherished TV metrics in favor of impressions…

March 29, 2012, 8:30 AM EDT