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Topic: truth in advertising

ModCloth Signs Pledge to Avoid Retouching Photos of its Models

Photoshopped images will get 'Truth in Advertising' labels

Ever wish advertisers would just admit when they've airbrushed their models? Online retailer ModCloth promised to do so when it became the first retailer to sign the "Heroes Pledge for Advertisers."…

Do Ad Messages Have a Credibility Problem?

'Advertising today is a truth-free zone,' Baskin tells ASRC

Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of…

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