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Topic: Truth

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

Anti-Tobacco Nonprofit Reviews Ad Business Legacy to complete creative, media search by year's end

Legacy, the national public health nonprofit created to advertise the dangers of tobacco use, is reviewing its advertising business. In play are both creative responsibilities and media planning and buying, which…

July 25, 2013, 6:24 PM EDT

Smoking likened to being eaten by zombies

Zombies are everywhere, it seems, even in American Legacy's latest "Truth" commercials. Timed to the launch of The Real World's 24th season (Jesus!) on MTV, we get Zombieville, a…

September 2, 2010, 12:50 PM EDT

Ads liken cigarettes to glass-filled popsicles

American Legacy's "Truth" is back with new ads from Arnold that feature a laughably dangerous fictional popsicle called Shards O' Glass to represent how cigarette companies continue to sell…

August 19, 2010, 10:01 AM EDT

Legacy's mock interviews getting a little old

American Legacy's mock job interviews helped revive its "Truth" campaign. But after viewing these latest iterations, I think the approach has run its course. The drill's become too familiar, with…

August 26, 2009, 9:13 AM EDT

Even VH1's Megan turns down Big Tobacco

Pointless celebrity guest appearances: Aren't they a sign that something has jumped the shark? Megan Hauserman, star of VH1's Megan Wants a Millionaire, isn't much of a celeb, so maybe…

August 12, 2009, 8:48 AM EDT

Big Tobacco still seeking best and brightest

American Legacy's "Truth" anti-tobacco juggernaut rolls on with new executions from Arnold that expand on the campaign's amusing faux-job-interview format. Above, we get a customer-service role-playing session, with the superbly…

July 29, 2009, 9:23 AM EDT

Big Tobacco now hiring in new 'Truth' spots

I've disliked most recent Amercian Legacy "Truth" efforts, as they've gotten more toxic than actual cigarettes. Arnold's latest spots, however, are pleasing by virtue of their simplicity. The tiresome singing…

June 2, 2009, 11:18 AM EDT

Mob rules in latest 'Truth' anti-smoking ads

Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes,…

March 24, 2009, 8:58 AM EDT

I guess young people can handle the 'Truth'

A new study by researchers at RTI International claims that the "Truth" national youth anti-smoking campaign prevented 450,000 youngsters from smoking from 2000 to 2004. During that time, the…

February 13, 2009, 10:20 AM EST

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