Topic: TRUSTe

Consumer Confidence in Online Privacy Hits 3-Year Low

Most afraid of businesses, not government

The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low,…

Consumers Fret About Privacy on Data Privacy Day

Feel they have little control

It's a sign of the times that we now have a Data Privacy Day, recognized not just in the United States, but also in Canada and 27 other countries. Lawmakers…

Publishers Drop Twice as Many Cookies as E-Commerce Sites

BlueKai outpaces comScore, per Truste study

In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of…