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Topic: Trump

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

A message to the unafraid in creative land

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve…

South by Southwest Has Added Special Programming to Discuss 'Tech Under Trump'

Grappling with the next administration

Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March. The Austin, Texas-based festival has added special programming, aptly titled…

New Balance Praises Trump, and Angry Consumers Are Burning Their Shoes in Protest

It's all about the Trans-Pacific Partnership

New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. An executive of the Boston-based shoemaker noted that "frankly with President-Elect…

How the Perfume Business Lost Its Class

Ivanka Trump is no Audrey Hepburn

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for…

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