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Topic: TrueMove

Thailand Does It Again With This Brutal and Beautiful Ad About Kindness

Mobile brand TrueMove's epic WWII spot

Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker…

Sadvertising With Lauren Reeves [Video]

Adweek's Mad Woman wipes her eyes at the latest batch of sad ads

Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad commercial…

Adweek's Top 10 Commercials of the Week

From Thailand to America, these ads ranged from sentimental to scatalogical

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon.

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