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Topic: Tropicana

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

Tropicana Lights Up Trafalgar Square With Giant Pre-Dawn Sun A stunt six months in the making

Tropicana and art collective Greyworld felt compelled to erect a giant phony sun on Monday morning, in the wintry darkness preceding the real sunrise, in London's Trafalgar Square. The event,…

January 24, 2012, 9:20 AM EST

French Tropicana ad is powered by oranges

If you've ever been to a high-school science fair, you probably know that citrus fruit can produce electricity. DDB Paris put that knowledge to clever use recently with an electric…

March 30, 2011, 11:44 AM EDT