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Topic: Tropicana

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up

Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

Tropicana Lights Up Trafalgar Square With Giant Pre-Dawn Sun

A stunt six months in the making

Tropicana and art collective Greyworld felt compelled to erect a giant phony sun on Monday morning, in the wintry darkness preceding the real sunrise, in London's Trafalgar Square. The event,…

French Tropicana ad is powered by oranges

If you've ever been to a high-school science fair, you probably know that citrus fruit can produce electricity. DDB Paris put that knowledge to clever use recently with an electric…

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