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Topic: TripleLift

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Study: 69% of Marketers Believe That Native Advertising Is Valuable But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

August 7, 2014, 10:53 AM EDT

The Truth About Mobile Advertising? It’s a House of Cards Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

July 28, 2014, 8:16 PM EDT

Startup TripleLift Looks to Marry Native and Programmatic Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

February 11, 2014, 6:00 AM EST

A Word of Advice on Pinterest Ads OgilvyEntertainment's Doug Scott weighs in

Pinterest shouldn't let agencies come in and mess with its nascent ad formats. That's according to OgilvyEntertainment president Doug Scott. "I would just recommend that they don't accept any advertising from…

September 23, 2013, 5:39 PM EDT

Startup Pushes Pinterest-Like Native Ads Play TripleLift rolls out what it claims is a scalable, visually driven banner killer

Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning…

May 29, 2013, 11:37 AM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

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