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Topic: TripAdvisor

Creative Review Shortlists Are No Longer All That Short

Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much…

How Airbnb, Yelp Are Changing Hotel Marketing

Big brands go local

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no…

TripAdvisor Launches Another Creative Review [Updated]

Last agency search was in May

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic…

TripAdvisor Hires Shops for Its First Offline Campaign

Fall effort is expected to include TV ads

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative…

Marketers: Carnival Needs a Great PR Video—Now

Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

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