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Topic: Tribal Ddb

As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range 'From Hobo to GQ'

Just don't be basic

When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations and…

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

No quick fixes, agency execs say

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

McGuinness Leaves DDB Chicago for Chobani

Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

Organic Nabs Creative Vet From Google

David Bryant rejoins digital agency world after two-year stint with Web giant

Organic has hired agency vet David Bryant away from Google, the San Francisco-based digital marketing shop announced today. He will serve as chief creative officer at Organic after joining Google…

Intel Taps Venables Bell for Ultrabook Push

Shop outstrips Tribal DDB, DDB for the task

The balance of power among creative agencies working for Intel has shifted again, this time in favor of Venables Bell & Partners. Last year, Venables Bell lost its lead status on…

Tribal DDB S.F. Hired to Fight 'Robotripping'

Initiative paid for by pharma trade group

An anti-drug abuse nonprofit and a pharmaceutical trade association have teamed up to hire digital agency Tribal DDB San Francisco, hoping the agency can help them stop teenagers from getting…

Ad of the Day: McDonald's

DDB is back to talking about lemons

DDB and digital sibling Tribal DDB take it upon themselves to vindicate the lemon in a new campaign for McDonald's McCafé Strawberry Lemonade slushie. To that end, the agencies enlisted…

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