Topic: Tribal Ddb

As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range 'From Hobo to GQ'

Just don't be basic

When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations and…

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

No quick fixes, agency execs say

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis.…

This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes

The pitfalls of being connected

A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

Self-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in Hilarious Dutch Ad

Boon for an insurance company

Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a…

McGuinness Leaves DDB Chicago for Chobani

Agency names Paul Gunning as new chief

The Chicago office of DDB is losing its president and CEO but filling the role with a familiar face. Peter McGuinness, head of the office since 2011, is moving back to…

Volkswagen Is a Dog's Best Friend in Tribal DDB Spot

Imitation is flattery for this pooch

See Spot run. And bark, growl, yelp and whine. This Volkswagen Golf commercial by Tribal DDB Amsterdam stars a perky pooch that makes all kinds of car sounds while out…