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Topic: TRESemmé

Type
Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

Unilever Looks to Marry In-Store Sampling With E-commerce Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and…

February 5, 2014, 11:38 AM EST

Portrait: Profero With roots in Europe and Asia, this digital agency has quickly gained a foothold in the U.S. thanks to its relationships with global conglomerates

Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…

April 12, 2012, 6:38 AM EDT

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