Topic: Trending Topics

How the Producers Behind RuPaul's Drag Race Went From Extreme to Mainstream

World of Wonder is ready to cash in

Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring…

Here's How Social App Whisper Has Quietly Become a Marketing Force

CEO Michael Heyward defends his platform

When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has…

This Creepy Ad Brings an Old Political Tactic to Twitter After Iran Deal

And 'Death to America' drops from trending topics

The Iran nuclear deal is a top trend on Twitter today, and so was "Death to America," at least for a brief time this morning. The historic deal between longtime enemies…

How Food Brands Can Nail Instagram

It's all about showing some personality

With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands. A review of more than 8 million food…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

Facebook Lends Trending Hand to Brands

New feature open to Madison Avenue, too

Facebook to marketers: Brands are trends, too. That’s the message from Facebook as it promotes its new trending topics feature to Madison Avenue. “Trending is the place where millions of users…

New Tumblr Mobile Ad Gives Brands Trendy Position

Yahoo-owned platform looks to dial up monetization

Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product.  The Yahoo-owned social blogging site said today that it would sell Sponsored Trending…

Trending Topics

Managing editor Lisa Granatstein previews next week's magazine

Trending Topics 07 23 12

Trending Topics

Lisa Granatstein previews Monday's issue

Trending Topics 7 9 12