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High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing…

How NBC Could Own the Coveted 18-49 Demographic for a Third Year in a Row

Robert Greenblatt on the network's hat trick

NBC won the last two seasons in the adults 18-49 demo, but during last May's upfronts, CBS all but guaranteed it would snatch the demo crown away this season. Instead,…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

Smythson Is Bringing a Century of U.K. Style to New U.S. Stores

Leather goods were favorites of Grace Kelly, Katharine Hepburn

It printed fine stationery for maharajas and gold-emblazoned address books for Katharine Hepburn. Its leather goods and travel accessories found their way into the homes of Grace Kelly and Vivien…

CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On…

Why Dell Is Betting Big on the Internet of Things

And what marketers need to know about the billions of connected devices

While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a…

The Donald Trump Decoder: Adweek's Guide to the Man and His Brands

And how they've fared during his controversial candidacy

It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

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