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Topic: Trending Topics

How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

Because 'your social page is the new homepage'

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter…

Why Internet-Famous Dogs Are Fetching So Much Love From Brands

Meet 5 nonhuman social media influencers

Social media influencers have transformed the way brands interact with consumers—and a lot of those influencers aren't human. Like Super Bowl ads that use cute puppies to sell everything from…

High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Camouflage goes upscale

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America is increasingly being marketed as an adventure sport, with more consumers signing…

How NBC Could Own the Coveted 18-49 Demographic for a Third Year in a Row

Robert Greenblatt on the network's hat trick

NBC won the last two seasons in the adults 18-49 demo, but during last May's upfronts, CBS all but guaranteed it would snatch the demo crown away this season. Instead,…

Can an Independent Amsterdam Agency Tame Gotham's Many Challenges?

Expanding into New York is no stroll down Broadway

Do agencies seeking to expand into New York need superpowers to replicate their success in the advertising capital of the world? Amsterdam-based independent SuperHeroes is about to find out. The 7-year-old…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Here’s How Neuroscience Can Help Improve Mobile Marketing

This is your brain on smartphones

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that…

Smythson Is Bringing a Century of U.K. Style to New U.S. Stores

Leather goods were favorites of Grace Kelly, Katharine Hepburn

It printed fine stationery for maharajas and gold-emblazoned address books for Katharine Hepburn. Its leather goods and travel accessories found their way into the homes of Grace Kelly and Vivien…

CBS Is Ready to Cash In on James Corden’s Carpool Karaoke

Late Late Show’s viral videos broke the Internet

In late night, digital success has become almost as important as linear ratings, and by that measure, The Late Late Show with James Corden is the daypart's new king. On…

Why Dell Is Betting Big on the Internet of Things

And what marketers need to know about the billions of connected devices

While brands are just starting to make sense of the mountains of data collected from the Internet of Things (IoT), some tech firms, Dell included, are trying to stay a…

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