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Topic: Tremor Video

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Rocket Fuel Revenue Grows by More Than 100% But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

February 20, 2014, 6:44 PM EST

Tremor Launches VideoHub Connect, Its Own DSP Platform will exclusively sell in-stream video

A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce today…

September 23, 2013, 12:00 AM EDT

YuMe IPO Start Stronger Than Expected AOL news doesn't hurt the share price

YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get…

August 7, 2013, 8:10 PM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

Tremor's IPO Is Off to a Bumpy Start, but It's Still Necessary Company's stock priced below expectations

For its first day on the NYSE, digital video ad network Tremor Video priced its stock at $10—below the $11-13 range predicted by industry analysts—and then the market promptly dropped…

June 27, 2013, 12:52 PM EDT

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