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Topic: Travelers

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Travelers Shifts $100 Million Media Account

Shift creates consolidation within Publicis Groupe

It’s rare when business shifts without a pitch. The beneficiary, however, is always grateful, as MediaVest is today, to save the money and time associated with such competitions. The Publicis Groupe…

Weather Channel's Mobile Pitch for Barack and Mitt

Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…

Storms Can’t Put a Damper on Travelers’ PGA Sponsorship

'Umbrella' coverage for insurance giant’s golf tourney

While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees…

Travelers Geo-Targets Golf Fans With Mobile Ads

Insurance brand teams with Weather Channel for an effort through this weekend.

Since there’s a chance of rain in the forecast, pro golf fans in Cromwell, CT this weekend will likely stare down at their Web-enabled handheld devices between intermittent peeks at…

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