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Topic: Travel

'Do It for Denmark' Ad Urges Danes to Have More Sex While on Vacation Travel agency makes war on low birth rate

A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy. A wry new campaign from Spies puts an unusually clever…

March 31, 2014, 8:28 AM EDT

Cruise Ships Now Depend on Parents Bringing the Kids Along Disney helped change the industry

In the summer of 1951, a passenger aboard the RMS Queen Elizabeth had plenty of things to do. There was shuffleboard, deck tennis, books to borrow from the library. The…

March 13, 2014, 7:39 AM EDT

GoGo Takes Texting Into the Skies Over SXSW New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

March 7, 2014, 7:48 PM EST

Condé Nast Traveler Is Set to Unveil a Fresh New Look Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

February 9, 2014, 9:09 PM EST

Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels W+K's chillingly beautiful Halloween ads

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of…

October 18, 2013, 12:46 PM EDT

The Iconic Journey of the Louis Vuitton Trunk The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

October 16, 2013, 10:25 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Why Do Ireland Tourism Ads Always Show Castles? 30 years later, the same old pile of stones

For the record, the Republic of Ireland boasts 516 castles. Just hold that thought for now. In the wide world of travel marketing, national tourism offices have their work cut out…

August 22, 2013, 7:07 AM EDT

Rokkan Lands Aer Lingus, Nabbing First European Work Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

July 15, 2013, 11:24 AM EDT

Orient Express Makes Quick Stop in New Patek Philippe Ad How one luxe brand can advertise another

For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly…

July 11, 2013, 6:47 AM EDT

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