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Topic: Travel Sites

Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign? Booking site's first work from CP+B

In its first work for Hotels.com since adding the business last October, Crispin Porter + Bogusky goes the self-consciously wacky route by introducing Captain Obvious. As his name suggests, the…

February 27, 2014, 9:01 AM EST

Little Luxuries Are a Big Freaking Deal in Epic New Ad for Booking.com An ode to 'aggressive relaxation'

Booking.com recognizes that people have various preferences (and borderline fetishes) when it comes to hotel amenities, a fact highlighted in the site's incredibly goofy but totally likable new ad.  Each scene…

January 24, 2014, 11:12 AM EST

Is Kayak's 'Stairlift' Commercial Bringing You Down? Critics cry elder abuse but other viewers think it's great

Some folks are finding Barton F. Graf 9000's latest advertising excursion for travel site Kayak.com a less than uplifting experience. In the 30-second spot, a middle-aged man commandeers his elderly mother's…

January 21, 2014, 1:38 PM EST

Expedia Joins Heineken in Sending People to Random Places on Short Notice But the result comes off feeling pretty staged

Expedia's "Find Yours" campaign from 180LA, which has produced some pretty forward-thinking and powerful spots in the recent past, is now encouraging you to "Find Your Spontaneity" by entering to…

August 12, 2013, 8:42 AM EDT

Kayak Campaign Gets So Giddy, It Suddenly Starts Dancing Miss those shiny, shiny floors?

Kayak.com's travel deals inspire some hotel-lobby hot steppin' in this new spot, as a middle-aged couple treat us to the "wet-dog wiggle" and the "Chattanooga check-in." (Guess which dance features…

February 20, 2013, 9:28 AM EST

Ad of the Day: Booking.com W+K welcomes the lodging site to the U.S. with a spot full of unbridled joy

A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room. Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to…

January 22, 2013, 7:02 AM EST

Kaley Cuoco and William Shatner Team Up for Priceline Spot 'Big Bang Theory' actress plays his daughter

Shatner's back, bitches! Sure, Priceline killed off his iconic "Negotiator" character in a bus crash a year ago. But we all knew that creative shift had about as much chance…

January 11, 2013, 9:59 AM EST

Roommates Get a Little Too Close in Kayak's Latest Spot Tempers flare between intra-sweater rivals

When looking for great travel deals, make sure to wear a small sweater, not some great tent-like monstrosity. That's one lesson learned from this latest Barton F. Graf 9000 spot…

January 10, 2013, 9:09 AM EST

Ad of the Day: Expedia The travel site tells a cancer survivor's almost unbearably poignant story

Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a…

December 6, 2012, 3:35 PM EST

Priceline Buys Kayak for $1.8 Billion Kayak sells after going public four months ago

Grab a paddle, Shatner. Priceline.com bought rival travel site Kayak for $1.8 billion in cash and stock, doling out $40 per share to Kayak’s shareholders, the firms said in a…

November 8, 2012, 5:02 PM EST

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