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Topic: Travel

Ad of the Day: Orbitz The travel site's new anthem urges you to actually take those vacation days already

Don't worry gents: Orbitz thinks you look great in that skirt. Along with its website redesign, the online travel agency is out with a new campaign encouraging all Americans to "Take…

May 08 2012

Perspective: Snoring in Your Seat Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

April 26 2012

The Alpha Goddess Open to anything, including technology

With age comes wisdom—at least, for a certain segment of been-there-done-that women. Employed, moneyed and content, this 55-to-64-year-old knows what she wants and, better yet, has the means to get…

February 27 2012

Kayak.com: Deals So Good, You Just Have to Fire That Flare Gun More goofy fun from Barton F. Graf 9000

Creating a great ad campaign isn't brain surgery. Or is it? Surely it's a complex, demanding operation, and many well-intentioned efforts flatline. Barton F. Graf 9000's recent work for Kayak.com,…

February 22 2012

Poll: Cruise Ship Vacay Not Such A Hot Idea A quarter of future cruise goers are expressing 'high level of concern'

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would…

January 24 2012

Ad of the Day: Priceline After 14 years, the brand sends William Shatner's Negotiator character to a fiery death

All good things must come to an end—even William Shatner. The 80-year-old actor, who has portrayed Priceline's Negotiator off and on for the past 14 years, has reached the end of…

January 20 2012

Designer Develops a Musical Floor for Airports Wheel your suitcase, hear the music

Frequent travelers and fans of public art (now there's a fun Venn diagram slice) owe industrial designer Jeriël Bobbe some gratitude, because he has designed a musical floor for airports…

January 11 2012

Perspective: Just Look at That Be it 1955 or 2011, passenger trains have advertised the one thing the airplane doesn't have: a really decent view

Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one…

December 01 2011

The Kids Aren't Alright A new marketing movement aims to protect the childless from germy broods

Last April, European carrier Ryanair stunned consumers by announcing a new initiative called “Child-Free Flights.” The promo, which had been scheduled to launch this October, would have banned children on…

July 25 2011

Ad of the Day: Hotwire.com Travel site brings America down to size with 'Map World'

Travel site Hotwire.com has always been a down-and-dirty direct response advertiser, hammering home its message of low prices without too much regard for creativity. Now, in a pair of new…

April 28 2011

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