Topic: Transmedia

Legendary Adman George Lois Launches New Agency in New York

He's recognized for Tommy Hilfiger and MTV work

George Lois, the advertising man behind iconic campaigns for Tommy Hilfiger and MTV, has a new big idea. In partnership with TransMedia Group, Lois is launching a new New York-based advertising…

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment

Fox lures fans of the killer drama into a web of fear

Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll. Beginning Monday, visitors to…