Translation | Adweek Translation | Adweek

Topic: Translation

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google 'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

September 24, 2014, 10:38 AM EDT

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

November 26, 2013, 1:43 PM EST

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

October 29, 2013, 2:48 PM EDT

Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation Sink your teeth into retro-futuristic set pieces

A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug…

June 7, 2013, 8:59 AM EDT

Skittles Not Really Into the Whole Anti-Bullying Thing New 'Tease the rainbow' spot

Skittles' new "Liar Liar" ad is just as weird as the brand's previous efforts, but also a little meaner. The poor kid's friends and mom are exploiting what looks like…

March 27, 2012, 11:34 AM EDT

State Farm ad: racist, or just run of the mill?

The latest ad in State Farm's "Magic Jingle" campaign (via ad agency Translation) is generating some debate over its portrayal of a black couple—specifically, the nagging, obnoxious girlfriend. While few…

December 21, 2010, 10:13 AM EST

State Farm is a good neighbor with benefits

State Farm and ad agency Translation have started a new campaign that implies their famous jingle (originally jingled by Barry Manilow) is magic. And I don't mean insurance magic.…

June 24, 2010, 8:53 AM EDT