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Topic: Translation

Taraji P. Henson, Mary J. Blige and Kerry Washington Have a Dance Party in Delightful Apple Music Ad

Directed by Ava DuVernay

Apple Music premiered a 60-second spot from Translation during last night's Emmy Awards, and it was one of the most beloved events of the evening. The commercial's immediate success is easy to…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

Chris Paul's Jordan Sneakers Now Available in Twin Brother Cliff's Favorite Design: Argyle

State Farm extends ad story into product design

A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because…

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot

Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

Big Mac Beguiles in 8 Crazy, Wonderful Short Ads From Translation

Sink your teeth into retro-futuristic set pieces

A McDonald's campaign that's so playful and pleasing that you want to watch it again and again? This is not happening! This is not happening! I figured I'd be snug…

Skittles Not Really Into the Whole Anti-Bullying Thing

New 'Tease the rainbow' spot

Skittles' new "Liar Liar" ad is just as weird as the brand's previous efforts, but also a little meaner. The poor kid's friends and mom are exploiting what looks like…

State Farm ad: racist, or just run of the mill?

The latest ad in State Farm's "Magic Jingle" campaign (via ad agency Translation) is generating some debate over its portrayal of a black couple‚ÄĒspecifically, the nagging, obnoxious girlfriend. While few…

State Farm is a good neighbor with benefits

State Farm and ad agency Translation have started a new campaign that implies their famous jingle (originally jingled by Barry Manilow) is magic. And I don't mean insurance magic.…

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