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Topic: Translation

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

Ad of the Day: Here Is the NBA's Stirring Spot for the Season That Tips Off Tonight

Pure 'Joy' from Translation

It's a big night for sports. The World Series starts tonight. And so, too, does the 2015-16 NBA season, and the basketball league is celebrating with a new commercial from…

Taraji P. Henson, Mary J. Blige and Kerry Washington Have a Dance Party in Delightful Apple Music Ad

Directed by Ava DuVernay

Apple Music premiered a 60-second spot from Translation during last night's Emmy Awards, and it was one of the most beloved events of the evening. The commercial's immediate success is easy to…

Why American Eagle's Next CMO Should Maintain Its Already Positive Flight Plan

Search for successor underway

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaign…

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech

Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

Steve Stoute's Agency Will Now Work on the NBA

Translation wins pitch for league's creative business

Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein…

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

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