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Topic: Transformers

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Spark’s Branded Content Guru Eric Levin on True Creative Success

And how modern capabilities at media agencies pave the way

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we…

A People's History of Transformers Cartoons

Everybody from Scatman Crothers to Fred Willard is here

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring…

Fans Still Cheering for World Cup Branded Videos

No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

Michael Bay Panics at Samsung CES Show

Director leaves stage after teleprompter fails

Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for…

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

Hasbro Transforms

Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors

Marketer caters to nerds at expo

The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose…

'Jersey Shore' Helps Lift Viacom to Double-Digit Growth

Company reports strong third quarter

Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase…

Trailer Mash

Julia Roberts battles the Transformers in a Fourth of July showdown

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