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Topic: Transformers

Michael Bay Panics at Samsung CES Show Director leaves stage after teleprompter fails

Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for…

January 6, 2014, 6:56 PM EST

In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More Facebook challenge has surprising results

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a…

October 8, 2013, 12:25 PM EDT

Hasbro Transforms Between a strong video game franchise and growing success at The Hub, Hasbro's big screen missteps might not matter that much

For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property…

October 15, 2012, 12:03 AM EDT

Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors Marketer caters to nerds at expo

The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose…

February 13, 2012, 8:33 PM EST

'Jersey Shore' Helps Lift Viacom to Double-Digit Growth Company reports strong third quarter

Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase…

August 5, 2011, 11:18 AM EDT

Trailer Mash Julia Roberts battles the Transformers in a Fourth of July showdown

June 30, 2011, 11:04 PM EDT

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