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Topic: Trains

'Dumb Ways to Die' Creates a Lovably Lethal Greeting for April Fools'

McCann Melbourne keeps the viral hit alive

In case you thought April Fools' was only about fake products and glaringly obvious gags, here's a nice palate cleanser. The adorable, ill-fated blobs from Dumb Ways to Die are…

Orient Express Makes Quick Stop in New Patek Philippe Ad

How one luxe brand can advertise another

For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad

McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

Perspective: Just Look at That

Be it 1955 or 2011, passenger trains have advertised the one thing the airplane doesn't have: a really decent view

Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one…

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