Topic: Toys

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad

Off-road delight for the Safari series

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai…

1970s Commercial for Baby Laugh-a-Lot Will Make You Scream-a-Lot

Most evil ad ever?

Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby…

Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever

Iconic jet appears in Times Square

Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can…

Lego Under Fire for Sticker Set Featuring Leering Construction Worker

'Hey Babe!' may send wrong message

You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…

Infographic: Is a Barbie Body Possible?

How the Mattel doll shapes up against real women

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…

Lego's Consistency Has Been the Key to Its Success

Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

Marketing to Kids Is an Obstacle Course

Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

Etch A Sketch Honors Its Late Inventor With Lovely, Sad Tribute Ad

A salute to André Cassagnes

André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.…

First Mover: Bill Phillips

The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of What’s it like going over to a print magazine after editing the website for the past few years? I was…