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Topic: Toys

First Mover: Bill Phillips The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of What’s it like going over to a print magazine after editing the website for the past few years? I was…

January 14, 2013, 12:02 AM EST

Paintball Gets Kid Friendly With the JT SplatMaster Marketer shoots up cable with new spot

Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster,…

December 13, 2012, 11:55 AM EST

Hot Wheels Packages Real Cars Like Toys in Parking Lots A surprise when you return from shopping

Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…

December 7, 2012, 1:41 PM EST

Toys R Us Freaks Out as 4 Out of 5 Kids Don't Know Its Old Jingle Facebook contest aims to fix that pronto

It was once an inescapable earworm that squirmed into almost every Saturday-morning commercial break. But the Toys R Us jingle has apparently lost its hold on America's youth. In a…

November 28, 2012, 11:21 AM EST

The Spot: Toy Overload Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

November 27, 2012, 4:09 AM EST

Ad of the Day: Scrabble Meet the personalities behind the tiles in Pereira & O'Dell's global brand spots

Gimme a P! Gimme a Q! Gimme a blank square! What's that spell? Nothing. It spells nothing at all. You're useless. If you had an I, you could spell "quip," but that's…

November 16, 2012, 1:48 PM EST

Ad for Teddy Bears Captures the True Horror of Childhood Your kid's only hope in the middle of the night

Teddy bears aren't what they used to be. Seth MacFarlane's Ted made sure of that—the disgusting, foul-mouthed bum. Now, in this spec ad for German teddy-bear company Steiff, we get…

October 26, 2012, 1:19 PM EDT

Behind Radio Flyer's New TV Ads Classic red wagon brand playing for scooter market

This month, Radio Flyer started airing TV commercials for the first time in more than 20 years. But that doesn't mean you'll be seeing more of its iconic red wagons…

October 25, 2012, 12:17 PM EDT

Hot Wheels Breaks Corkscrew Jump Record in Latest Crazy Stunt Brent Fletcher lands it without breaking his neck

It's kind of amusing that Hot Wheels, a toy company, keeps breaking all sorts of life-size automotive stunt records. In its latest gravity-defying accomplishment, the brand (assisted by Venice, Calif.,…

September 20, 2012, 2:03 PM EDT

Lego Celebrates 80th Birthday With Animated Short Film 17-minute story traces company's history

Lego turns 80 this year. To celebrate, the company released this really neat cartoon short about its humble origins (key words are "fire" and "low sales") and how it revolutionized…

August 15, 2012, 9:58 AM EDT