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Topic: Toys

Girl From Famous 1981 Lego Ad Has a Few Things to Say About Today's Gendered Toys

Meet Rachel Giordano (again)

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an interview with the…

6 Toy Ads That Transformed Toys Forever [Video]

Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

These 3 Toy Lines Tried Hard But Failed

Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie

Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot

Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

Crayola Expands Its Palette With Major Push Into Toys This Holiday

Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

GoldieBlox Deletes Beastie Boys Song but Not Without a Few Choice Words for the Band

Saga ends on non-apology

GoldieBlox went from hero to zero in one short week, putting our ad-loving hearts through a roller coaster of emotions. Now, it's belatedly making amends by removing its parody of…

Potty With Built-in iPad Makes List of the Year's Most 'Oppressive' Toys

Play-Doh app, others also get flushed

The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children." There's a Monopoly game plastered with…

3 Girls Smash Gender Roles to Smithereens in Toy Company's Glorious Debut Ad

GoldieBlox flips Beastie Boys' 'Girls'

One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to…

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