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Topic: Toys

Inside the Little Tikes Factory, Where Cut-throat Kids Run the Show Not a lot of job security for adults

A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random…

October 24, 2013, 9:52 AM EDT

First TV Commercial for Monopoly's New Cat Game Piece Is Somewhat Anti-Cat Get off the board already!

Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle…

September 9, 2013, 2:14 PM EDT

Hot Wheels Truck Drives Through Amber Waves of Carpet in Great Ogilvy Ad Off-road delight for the Safari series

Hot Wheels has done a lot of cool advertising lately, but you have to love the wonderful simplicity and craft of this new poster from Ogilvy & Mather in Mumbai…

August 1, 2013, 10:53 AM EDT

1970s Commercial for Baby Laugh-a-Lot Will Make You Scream-a-Lot Most evil ad ever?

Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby…

July 11, 2013, 11:45 AM EDT

Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever Iconic jet appears in Times Square

Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can…

May 23, 2013, 1:30 PM EDT

Lego Under Fire for Sticker Set Featuring Leering Construction Worker 'Hey Babe!' may send wrong message

You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…

May 3, 2013, 9:31 AM EDT

Infographic: Is a Barbie Body Possible? How the Mattel doll shapes up against real women

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…

May 1, 2013, 11:58 AM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

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