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Topic: Toys

The Story of Rubik's Cube, the World’s Most Popular Toy

A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

Smashing the patriarchal beauty standard

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls…

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase

Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

You'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky

Flatulent fruit infusion

And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see…

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad

With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You

But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think

How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter

Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

GoldieBlox Apologizes to Beastie Boys, Saying It Was Naive Rather Than Malicious

Toy company also donates portion of revenue to charity

Four months after it began, the legal battle between GoldieBlox and the Beastie Boys appears to be winding down, as the band has agreed to drop its lawsuit against the…

Barbie's Life Is a Lot Less Perfect in British Artist's Disturbing Photographs

Sam Humphreys asks: "What if?"

Meet Domestic Abuse Barbie, a doll that will not be modeling for Sports Illustrated or appearing in toy stores anytime soon. Sam Humphreys, an artist out of the U.K., has transformed…

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