Toys | Adweek

Topic: Toys

Lego Under Fire for Sticker Set Featuring Leering Construction Worker 'Hey Babe!' may send wrong message

You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…

May 3, 2013, 9:31 AM EDT

Infographic: Is a Barbie Body Possible? How the Mattel doll shapes up against real women

Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…

May 1, 2013, 11:58 AM EDT

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Etch A Sketch Honors Its Late Inventor With Lovely, Sad Tribute Ad A salute to André Cassagnes

André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.…

February 8, 2013, 11:51 AM EST

First Mover: Bill Phillips The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of What’s it like going over to a print magazine after editing the website for the past few years? I was…

January 14, 2013, 12:02 AM EST

Paintball Gets Kid Friendly With the JT SplatMaster Marketer shoots up cable with new spot

Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster,…

December 13, 2012, 11:55 AM EST

Hot Wheels Packages Real Cars Like Toys in Parking Lots A surprise when you return from shopping

Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…

December 7, 2012, 1:41 PM EST

Toys R Us Freaks Out as 4 Out of 5 Kids Don't Know Its Old Jingle Facebook contest aims to fix that pronto

It was once an inescapable earworm that squirmed into almost every Saturday-morning commercial break. But the Toys R Us jingle has apparently lost its hold on America's youth. In a…

November 28, 2012, 11:21 AM EST