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Topic: Toys R Us

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

And that's good news for marketers

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Toys 'R' Us Makes a Poignant Christmas Ad About a Gift That's Better Than Any Toy

Can you guess what?

Toys "R" Us is making a heartwarming addition to the Christmas ad file. The new commercial, from BBDO Atlanta, opens with sweet footage of a father and his young son preparing…

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a…

Toys R Us Aims for the Heart and Parents' Wallets With Its New Holiday Campaign

First work by BBDO Atlanta also a kind of brand refresh

The holiday advertising season is officially upon us, and there's no clearer sign of the coming Christmas bonanza than a new campaign from America's largest toy retailer. Last year, Toys R…

Could Target's Move Away From Gender-Based Signs Kick-Start a Trend?

Yes, but not the one you think

Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be…

The Story of Rubik's Cube, the World’s Most Popular Toy

A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

NPR Is Running Voice Recognition-Enabled Ads

Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

Verizon Extends NFL Play to Foursquare Ads

Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

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