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Topic: Toys R Us

The Story of Rubik's Cube, the World’s Most Popular Toy

A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

34 Places Where You Can Start Using Your iPhone to Buy Stuff

McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

NPR Is Running Voice Recognition-Enabled Ads

Will listeners talk back?

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response…

Verizon Extends NFL Play to Foursquare Ads

Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

Swedish Toys R Us Catalog Tries to Blur Gender Roles

Boys and girls finally share dolls, kitchens and Nerf guns

Roll your mind back to 2008, when we wrote about Sweden’s kerfluffle over allegedly sexist Lego advertising that showed a little girl in a pink room outfitted with ponies and…

Toys R Us Freaks Out as 4 Out of 5 Kids Don't Know Its Old Jingle

Facebook contest aims to fix that pronto

It was once an inescapable earworm that squirmed into almost every Saturday-morning commercial break. But the Toys R Us jingle has apparently lost its hold on America's youth. In a…

Retailers Jockey for Holiday Mobs

Online, mobile sales fuel race for early dollars

It's a familiar story. After Thanksgiving, hordes of holiday shoppers race to big box stores, shoving each other out of the way to get the best deals. Retailers jockey to…

How the Election Slowed Down Black Friday

Holidays craze would otherwise have been full-on weeks ago, trade org says

Everyone's heard by now how Black Friday campaigns by Walmart and other big-box retailers are encroaching on Thanksgiving this year, threatening kitchens with distracted cooks and therefore dinner tables with…

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