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Topic: Toys

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

April 8, 2014, 3:33 PM EDT

GoldieBlox Apologizes to Beastie Boys, Saying It Was Naive Rather Than Malicious Toy company also donates portion of revenue to charity

Four months after it began, the legal battle between GoldieBlox and the Beastie Boys appears to be winding down, as the band has agreed to drop its lawsuit against the…

March 19, 2014, 5:14 AM EDT

Barbie's Life Is a Lot Less Perfect in British Artist's Disturbing Photographs Sam Humphreys asks: "What if?"

Meet Domestic Abuse Barbie, a doll that will not be modeling for Sports Illustrated or appearing in toy stores anytime soon. Sam Humphreys, an artist out of the U.K., has transformed…

February 24, 2014, 1:04 PM EST

Girl From Famous 1981 Lego Ad Has a Few Things to Say About Today's Gendered Toys Meet Rachel Giordano (again)

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an interview with the…

February 18, 2014, 2:44 PM EST

6 Toy Ads That Transformed Toys Forever [Video] Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

February 16, 2014, 11:28 PM EST

These 3 Toy Lines Tried Hard But Failed Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

February 16, 2014, 11:25 PM EST

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

February 10, 2014, 8:52 AM EST

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31, 2014, 4:25 PM EST

Crayola Expands Its Palette With Major Push Into Toys This Holiday Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

November 29, 2013, 11:06 AM EST

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