Advertisement

Topic: Toys

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

December 5, 2014, 12:17 PM EST

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers Cellulite, moles, grass stains and more

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

November 20, 2014, 8:39 AM EST

The Story of Rubik's Cube, the World’s Most Popular Toy A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

November 10, 2014, 12:03 AM EST

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984' Smashing the patriarchal beauty standard

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls…

November 5, 2014, 4:25 PM EST

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

October 7, 2014, 9:10 AM EDT

You'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky Flatulent fruit infusion

And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see…

July 28, 2014, 10:17 AM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

July 3, 2014, 9:49 AM EDT

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…

May 21, 2014, 8:47 AM EDT

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

April 8, 2014, 3:33 PM EDT

Advertisement