Topic: Toys
Lego has unveiled a life-size Star Wars X-Wing fighter jet made entirely of Legos in Times Square. It promotes an upcoming Cartoon Network show called The Yoda Chronicles. You can…
You can build almost anything with Legos—even controversy! The company came under fire this week for a licensed sticker set that includes a leering, waving male construction worker and the caption,…
Four out of five 10-year-olds say that they're afraid of being fat; 42 percent of girls in first through third grade wish they were thinner; half of girls aged 9…
Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…
If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…
André Cassagnes, inventor of the Etch A Sketch, died Jan. 16 at the age of 86. Now, the brand's ad agency, Team Detroit, has crafted this tribute to the man.…
Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…
Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster,…
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when…
