Topic: Toys

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

360i Created Toys So People Living With Paralysis Can Play With Their Kids

Race cars and pitching machines for all

Donna Lowich, a grandmother of three young girls, sustained a spinal cord injury over 30 years ago when her son Jeffrey was four years old. She was paralyzed from the…

How American Girl's Storied Dolls Became Such a Surprising Success

An empire started by a schoolteacher

Late in 2013, a new crop of videos began surfacing on YouTube. They featured everyday themes like going food shopping and eating out. One of them even notched over 14…

Fisher-Price's Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

Digital play with a 'preserved human connection'

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill…

This Week’s Must-Haves: Lego’s App-Connected Kit Teaches Kids About Coding

Plus, a gadget that promises to make cheap earbuds sound good

This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!

View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Mattel reprises 77-year-old toy as kid-friendly VR

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the…

Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target

Lots of surprises, like The Onion

OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't…

Creator of Beanie Babies Just Made Its First-Ever TV Spot, for This Brand-New Product

Meet the Peek-A-Boos

Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a…

Mattel Wins Praise for Having a Boy in This Barbie Ad, but There's More to the Story

Moschino Barbie's lauded spot is a 'fauxmercial'

The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the  Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…

This Heartwarming Ad for Vintage Toys is Absolutely Not Going Where You Think It's Going

When your inner child wins over your actual one

In this spot for Dallas Vintage Toys by ad agency Dieste, a father helps his young son build a robot costume out of cardboard, old washing-machine hose, aluminum foil and…