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Topic: Toys

Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale's House

Batman, Gandalf and Wyldstyle usher in Lego Dimensions

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game—and teased it with this entertaining five-minute…

Why the Magic 8 Ball Still Holds Our Fascination

Can a classic toy stay relevant? Signs point to yes

Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…

Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure

Best Picture winner gets its second wind

Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a…

A People's History of Transformers Cartoons

Everybody from Scatman Crothers to Fred Willard is here

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring…

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls

Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

Cellulite, moles, grass stains and more

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

The Story of Rubik's Cube, the World’s Most Popular Toy

A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

Smashing the patriarchal beauty standard

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls…

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase

Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

You'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky

Flatulent fruit infusion

And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see…

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