Topic: Toyota
Toyota and Saatchi & Saatchi have been feeling the heat lately for being a bit creepy. Now, here's another mildly unsettling campaign from the agency and automaker—though at least this…
"Storytelling" is a buzzword that has blazed across countless PowerPoint presentations in recent years. But it can be an unpredictable and dangerous game in practice, particularly when the campaign in…
The ToyToyota "Backseat Driver" app lets kids in the backseat take a virtual drive, linked by GPS to the parent's actual driving route. Along with social capabilities and game-play functions,…
Steve Nash, NBA player and Canadian, stars in two amusing new Toyota Prius spots in his homeland. They start off as your usual sports ads, with Nash talking about working…
Hard times for automakers have led to hard times for auto ads, according to new preliminary data from Kantar Media. After surging 23 percent year-over-year in the first quarter, overall…
Sorry twentysomethings, but according to Saatchi & Saatchi L.A.’s new campaign for the Toyota Venza, your parents don’t miss you. In fact, they’re out riding bikes with their friends while you’re…
Badillo Nazca Saatchi & Saatchi's "Letter" ad for Toyota Puerto Rico, in which a letter passes among all the previous owners of a used car, is a neat way to…
Lots of auto reporters were scratching their heads this week at the news that Toyota will be featuring a computer-generated anime character in some ads aimed at Asian Americans. But…
For the first time, Apple has topped the list of the world’s most valuable brands. According to WPP’s annual BrandZ Top 100 Most Valuable Global Brands study, Apple now has…
Toyota's Japanese production levels dropped 62.7 percent last month in the wake of Japan's devastating 9.0 earthquake and tsunami on March 11, which destroyed factories in northeastern Japan and caused…
