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Topic: Toyota

Time Inc. Testing Out New Oversized Mobile Ad Unit Double Snap merges two ad units into one on mobile sites

How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new ad unit called Double Snap, which the publishing giant will use…

June 10, 2013, 9:00 AM EDT

Real-Time Facebook and Twitter Ads App Debuts Shift turns posts and tweets into promos

Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them…

June 6, 2013, 8:00 AM EDT

Maker of the Best Craigslist Ad Ever Reveals How the Collage-Sausage Was Made 'What would a drunken, profane second grader do?'

If you haven't seen it, see it. It's the jaw-dropping homemade ad—one of the craziest and funniest you'll ever see—that Nate Walsh posted to Craigslist in an attempt to sell…

March 27, 2013, 12:16 PM EDT

Scion Turns to WDCW to Boost Regional Marketing Shop's first campaign will break in the spring

Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by…

March 7, 2013, 5:30 AM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

YouTube's 10 Most-Watched Ads in January Nike bookends the list, but Super Bowl spots begin to sneak in

Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…

February 1, 2013, 2:00 PM EST

Top 10 Commercials of the Week: Jan. 25 - Feb. 1 Our Super Bowl special stars talking animals, supermodels, space babies and the devil

Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the…

February 1, 2013, 11:27 AM EST

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