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Topic: Toyota

Ad of the Day: Toyota A cat risks every one of his nine lives for one more ride in that Corolla

Cats hate being packed up in crates and dragged to the vet. But maybe they'll relent—hell, maybe they'll start to enjoy it—if you drive them there in a Toyota Corolla. That's…

October 15, 2012, 12:21 PM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Toyota Scion Headbangs Its Way to the Bank Brand uses art and heavy metal to appeal to new target audience

Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence. In fact, the Japanese carmaker sees the heavily tattooed,…

September 27, 2012, 8:31 AM EDT

Top 10 Commercials of the Week: Sept. 14-21 Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

September 21, 2012, 11:44 AM EDT

Ad of the Day: Toyota This sweet animated Prius spot and its catchy jingle will have you humming

Once upon a time, catchy, sometimes cloying jingles were the go-to solution for brands trying to leave an impression. Toyota, it seems, wants to bring back those days. Last week, the…

September 18, 2012, 11:40 AM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

Ad of the Day: Toyota A virtual driver wants to be real in Saatchi's mind-bender of a spot

Do you enjoy alternate-reality films? Do you enjoy dystopian video games? Do you enjoy the hackneyed one-liners often found in alternate-reality films and dystopian video games? Then you'll love Saatchi…

August 23, 2012, 3:09 PM EDT

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