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Topic: Toyota

Toyota Dealer Makes the Year's Most Cringeworthy SNL Parody With 'Keys in a Box'

Pretty well done, actually

Almost eight years later, "Dick in a Box" lives on as one of Saturday Night Live's more hilarious digital shorts. And since there are no rules that say that jokes…

Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher

This touching video grabs the celeb's attention

Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10…

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment

One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

Publicis Groupe Buys Social Media Shop in Italy

Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

Is a Longer, Interactive Pre-Roll Ad Better Than Breaking Up Video Content?

DramaFever and true[X] let you decide

For brands and video platforms struggling to get people to sit through their ads, video streaming site DramaFever and engagement advertising platform true[X] think they have a solution: Allow people…

The Week's Best Parties: From Central Perk to Central Park [Photos]

Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

Nolan Gould Stars in the Cutest PSA Yet for Keeping Beaches Clean

Teen romance is awkward, and so is littering

Everyone can recall the palm-sweating bumbling of trying to kiss a date for the first time. But Toyota TogetherGreen, a partnership with the National Audubon Society that supports community-based conservation…

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

All of San Francisco Hates NFL Red Zone Advertising

Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

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