Topic: Toyota

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

Toyota Japan Tells the Same Story Twice in This Really Lovely Father's Day Ad

Dad's view, and then his daughter's

Toyota is celebrating Father's Day with a sweet ad about a dad and his daughter's relationship through the years—told from both perspectives. The three-and-a-half minute montage first tells the story from…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label…

B.B. King's Warmth, Talent and Laid-Back Charm Made Him the Perfect Ad Star

The guitar legend was a 'sweetheart of a man'

For decades, B.B. King has been one of the world's most iconic guitarists and musical entrepreneurs. With a chain of blues clubs under his name and a lasting presence in…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t'

Fuel cell vehicle harvests its hydrogen

Toyota wants you to know it has a car that literally runs on bullshit. This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm,…

Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content…

Toyota Japan Goes Deep With One of the Most Delightful Baseball Ads in a Long Time

Taking it to the streets

Some people complain that modern baseball games last too long, but the one in this Japanese ad for Toyota's G cars will make you root for extra innings. Salarymen and businesswomen…