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Topic: Toyota

Key Players at Droga5 N.Y. Take Global Roles Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

November 19, 2014, 2:22 PM EST

Toyota Dealer Makes the Year's Most Cringeworthy SNL Parody With 'Keys in a Box' Pretty well done, actually

Almost eight years later, "Dick in a Box" lives on as one of Saturday Night Live's more hilarious digital shorts. And since there are no rules that say that jokes…

November 14, 2014, 11:19 AM EST

Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher This touching video grabs the celeb's attention

Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10…

November 12, 2014, 5:05 PM EST

Top 10 Branded Videos: Dominoes Cleverly Show How Toyota Hybrids Help the Environment One little step at a time

Toyota hopes its latest campaign touting hybrid and electric cars will get you thinking differently about the technology's long-term impact.  The global "Toyota Dominoes" spot makes its second appearance on this…

November 5, 2014, 8:02 AM EST

Publicis Groupe Buys Social Media Shop in Italy Makes Ambito5 part of Saatchi's operation there

Publicis Groupe today acquired Ambito5, a leading social media agency in Italy. The shop, which has 45 employees and works on brands such as Barilla, Swatch and L'Oréal, will be integrated…

September 30, 2014, 11:10 AM EDT

Is a Longer, Interactive Pre-Roll Ad Better Than Breaking Up Video Content? DramaFever and true[X] let you decide

For brands and video platforms struggling to get people to sit through their ads, video streaming site DramaFever and engagement advertising platform true[X] think they have a solution: Allow people…

September 24, 2014, 2:29 PM EDT

The Week's Best Parties: From Central Perk to Central Park [Photos] Fashion Week fêtes, Oprah's 'Standing O-Vation' and a timely domestic violence campaign

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

September 23, 2014, 4:51 PM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

Nolan Gould Stars in the Cutest PSA Yet for Keeping Beaches Clean Teen romance is awkward, and so is littering

Everyone can recall the palm-sweating bumbling of trying to kiss a date for the first time. But Toyota TogetherGreen, a partnership with the National Audubon Society that supports community-based conservation…

August 25, 2014, 4:36 PM EDT

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

August 12, 2014, 1:26 PM EDT

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