Topic: Toy Fair

Misfits Rule in Guardians of the Galaxy Trailer, but It's the Music That Really Grabs You

Ooga, ooga, ooga-chaka

Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms…

12 Snapshots From America's Biggest Toybox

Adweek hits Toy Fair 2014, where half the 'kids' are over 30

It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan…

6 Toy Ads That Transformed Toys Forever [Video]

Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

These 3 Toy Lines Tried Hard But Failed

Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…