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Topic: Tourism

Bond Is Great, and So Is Britain, Says Global Tourism Campaign More 007 'Skyfall' fever

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all…

October 8, 2012, 10:46 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Tourism New Zealand A grand new spot fully embraces 'Lord of the Rings' under the theme '100% Middle-earth'

New Zealand, also known as "the Canada of Australia," is famous for a few specific things: sheep, Sauvignon Blanc and as of the last decade, The Lord of the Rings.…

August 30, 2012, 1:08 PM EDT

Las Vegas Ads Salute Prince Harry, Denounce the Traitors in His Midst A perfect scandal for Sin City

In a pretzel-like bit of exploitation masquerading as outrage, the Las Vegas Convention and Visitors Authority has released a flood of marketing materials in the past week pretending to be…

August 27, 2012, 11:55 AM EDT

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20, 2012, 3:32 PM EDT

Giant Vending Machine Dispenses Bikes and Kayaks for Tourism British Columbia Larger-than-life San Francisco installation

I can't help but think that Tourism British Columbia is showing off a little bit with the giant 14-foot tall, 10-foot wide bike-and-kayak-dispensing vending machine it built in San Francisco.…

June 1, 2012, 11:08 AM EDT

Ad of the Day: I ♥ NY The logo's heart symbol makes way for other New York sketches in BBDO's new campaign

New Yorkers have an opinion about everything. True to form, when it comes to the "I ♥ NY" logo, some say they want it left alone. New summer tourism commercials replace…

May 31, 2012, 1:32 PM EDT

Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort Residents and businesses go to town

We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that they can sometimes be interesting and…

May 21, 2012, 1:18 PM EDT

Ad of the Day: Brand USA Roseanne Cash sings for America in the country's first major tourism campaign overseas

It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors.…

April 25, 2012, 12:33 PM EDT

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