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Topic: Tourism

Olson Wins Belize Tourism Account Nabs agency-of-record assignment without a review

The Mayans may have predicted the end of the world in December but Belize, home to ruins belonging to those Mesoamericans, is planning for life beyond. The Central American country…

November 16, 2012, 4:19 PM EST

Top 10 Commercials of the Week: Nov. 2-9 Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

November 9, 2012, 8:09 AM EST

Switzerland Kills All the Clocks in Timeless Tourism Ad Ahh, that's better

Switzerland's appeal as a vacation destination is timeless. As proof, the nation's tourism authority springs "Clocks" on the masses. Spillman/Felser/Leo Burnett's film finds Sebi and Paul, a pair of bearded…

November 2, 2012, 9:28 AM EDT

Bond Is Great, and So Is Britain, Says Global Tourism Campaign More 007 'Skyfall' fever

VisitBritain is capitalizing on the excitement over the 50th anniversary of the James Bond franchise—and the latest Bond film, Skyfall—with a global cinema ad that splices together clips from all…

October 8, 2012, 10:46 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Ad of the Day: Tourism New Zealand A grand new spot fully embraces 'Lord of the Rings' under the theme '100% Middle-earth'

New Zealand, also known as "the Canada of Australia," is famous for a few specific things: sheep, Sauvignon Blanc and as of the last decade, The Lord of the Rings.…

August 30, 2012, 1:08 PM EDT

Las Vegas Ads Salute Prince Harry, Denounce the Traitors in His Midst A perfect scandal for Sin City

In a pretzel-like bit of exploitation masquerading as outrage, the Las Vegas Convention and Visitors Authority has released a flood of marketing materials in the past week pretending to be…

August 27, 2012, 11:55 AM EDT

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20, 2012, 3:32 PM EDT

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