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Topic: Tourism

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

Be thankful if you've found someone

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating…

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois

Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin'

Salute to Jonathan Cain, who wrote the original

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what…

Fellas, Bill Kurtis Wants You to Go on a Mancation to Illinois With Him

News veteran's tourism spots rally the bros

Legendary anchorman Bill Kurtis is a man's man. Just ask Ron Burgundy ... or the Illinois Office of Tourism. A new campaign from JWT Chicago features Kurtis, a veteran Chicago journalist…

Who Exactly Is Seeing Your Pricey Times Square Billboard?

Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed

JWT brings back the wee emancipator

If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round…

Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin Tourism

Surely you can't be serious

Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful…

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars

Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

Is Dallas Commercializing the Kennedy Assassination?

Half a century later, the city struggles to define its brand

The tagline on the Visit Dallas home page says it all: “Dallas: Big Things Happen Here.” Perhaps at no time more than today—the 50th anniversary of President Kennedy’s assassination—will those words…

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