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Topic: Tourism

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day

It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day. The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his…

'Visit Nice,' Says Nebraska in America's Most Humble Tourism Ads

Less about attractions, more about a state of mind

Not every state has a Disney World, a National Mall or a Times Square. So, how do you attract visitors if you don't have something astounding, amazing or awe-inspiring to…

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

Be thankful if you've found someone

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating…

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin'

Salute to Jonathan Cain, who wrote the original

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what…

Fellas, Bill Kurtis Wants You to Go on a Mancation to Illinois With Him

News veteran's tourism spots rally the bros

Legendary anchorman Bill Kurtis is a man's man. Just ask Ron Burgundy ... or the Illinois Office of Tourism. A new campaign from JWT Chicago features Kurtis, a veteran Chicago journalist…

'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed

JWT brings back the wee emancipator

If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round…

Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin Tourism

Surely you can't be serious

Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful…

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars

Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

Jamaica Tourism's Giant Stress Ball in Times Square Helps New Yorkers Relax

Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an…

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