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Topic: Tourism

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

December 22, 2014, 3:24 PM EST

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

September 19, 2014, 2:43 PM EDT

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin' Salute to Jonathan Cain, who wrote the original

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what…

August 26, 2014, 3:54 PM EDT

Fellas, Bill Kurtis Wants You to Go on a Mancation to Illinois With Him News veteran's tourism spots rally the bros

Legendary anchorman Bill Kurtis is a man's man. Just ask Ron Burgundy ... or the Illinois Office of Tourism. A new campaign from JWT Chicago features Kurtis, a veteran Chicago journalist…

July 18, 2014, 9:16 AM EDT

Who Exactly Is Seeing Your Pricey Times Square Billboard? Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

July 16, 2014, 7:54 AM EDT

'MiniAbe' Explores More of Illinois, and Couldn't Be More Whoa-ed JWT brings back the wee emancipator

If you were a miniature version of Abraham Lincoln, you'd be super excited about modern Illinois, according to the state's tourism campaign, which has brought back MiniAbe for another round…

March 26, 2014, 10:10 AM EDT

Airplane!'s Kareem Abdul-Jabbar and Robert Hays Reunite in Ad for Wisconsin Tourism Surely you can't be serious

Wisconsin is doubling down on its Airplane! advertising strategy. In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful…

March 4, 2014, 2:56 PM EST

In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars Arizona tourism ad kicks off 400-pound flip-flops

Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad…

January 9, 2014, 9:12 AM EST

Is Dallas Commercializing the Kennedy Assassination? Half a century later, the city struggles to define its brand

The tagline on the Visit Dallas home page says it all: “Dallas: Big Things Happen Here.” Perhaps at no time more than today—the 50th anniversary of President Kennedy’s assassination—will those words…

November 22, 2013, 6:00 AM EST

Jamaica Tourism's Giant Stress Ball in Times Square Helps New Yorkers Relax Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an…

November 15, 2013, 10:26 AM EST

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