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Topic: Tourism

South Dakota's Official Ad Campaign Asks: 'Why Die on Mars When You Can Live Here?'

A wasteland not quite as barren

South Dakota sets the bar low with a new ad campaign that basically says, "Hey, at least we're not Mars." Aimed at both tourists and potential long-term residents, the campaign—developed by…

Fort Lauderdale Really Heated Up Bus Shelters in Boston and Chicago This Winter

Live chatting from the beach

At the height of winter, a goofy costumed dude called "Mr. Sunny," the official mascot of Fort Lauderdale tourism, hung out at Pompano Beach and bantered in real time via…

Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

Cool messages of warmth from Lapiz

There was enough snow this winter, and spring, that agencies started making ads with it. At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected…

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day

It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day. The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his…

'Visit Nice,' Says Nebraska in America's Most Humble Tourism Ads

Less about attractions, more about a state of mind

Not every state has a Disney World, a National Mall or a Times Square. So, how do you attract visitors if you don't have something astounding, amazing or awe-inspiring to…

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

Be thankful if you've found someone

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating…

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois

Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin'

Salute to Jonathan Cain, who wrote the original

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what…

Fellas, Bill Kurtis Wants You to Go on a Mancation to Illinois With Him

News veteran's tourism spots rally the bros

Legendary anchorman Bill Kurtis is a man's man. Just ask Ron Burgundy ... or the Illinois Office of Tourism. A new campaign from JWT Chicago features Kurtis, a veteran Chicago journalist…

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