Advertisement

Topic: Tourism

Why JWT's Chairman Wants to Talk About Rhode Island Tourism

Bob Jeffrey lends a hand on small-budget assignment

So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier…

Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt

It's now or never

Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in…

See Why Visiting This L.A. Suburb Is Like Stepping Into a Wes Anderson Film

Wallop Creative's spot-on spoof for Claremont, Calif.

Nestled on the eastern border of bustling Los Angeles, there's a picturesque suburb that, according to Vancouver-based agency Wallop Film, is one of the "best-kept secrets of L.A." Claremont, Calif.—a college…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

South Dakota's Official Ad Campaign Asks: 'Why Die on Mars When You Can Live Here?'

A wasteland not quite as barren

South Dakota sets the bar low with a new ad campaign that basically says, "Hey, at least we're not Mars." Aimed at both tourists and potential long-term residents, the campaign—developed by…

Fort Lauderdale Really Heated Up Bus Shelters in Boston and Chicago This Winter

Live chatting from the beach

At the height of winter, a goofy costumed dude called "Mr. Sunny," the official mascot of Fort Lauderdale tourism, hung out at Pompano Beach and bantered in real time via…

Mexico Tourism Board Made Billboards Out of Snow in Chicago This Spring

Cool messages of warmth from Lapiz

There was enough snow this winter, and spring, that agencies started making ads with it. At least, Lapiz did in this fun campaign for the Mexico Tourism Board. After an unexpected…

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day

It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day. The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his…

'Visit Nice,' Says Nebraska in America's Most Humble Tourism Ads

Less about attractions, more about a state of mind

Not every state has a Disney World, a National Mall or a Times Square. So, how do you attract visitors if you don't have something astounding, amazing or awe-inspiring to…

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While

Be thankful if you've found someone

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating…

Advertisement