Topic: Tourism

Don't Know Much About Curacao? Here's How Its Tourism Board Plans to Change That

New campaign targets 'innovative tourists' from U.S.

If you're an American who knows next to nothing about the Caribbean island of Curacao (other than perhaps a vague familiarity with its namesake blue liqueur), you're not alone. There's…

Should Niagara Falls Be Named the 8th Wonder of the World?

Cheeky campaign from McCann Canada

Would you be more likely to visit Niagara Falls if it were named the eighth wonder of the world? That's what McCann Canada and the Tourism Partnership of Niagara are hoping.  A…

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Jung von Matt's latest offbeat idea for Graub√ľnden

Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being…

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

See Colle+McVoy's MNstagram booths

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of…

How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both

Destinations turn to niche influencers with trusted tastes

For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages…

South Bend Apologizes for Lifting Salt Lake's Tourism Campaign Almost Wholesale

'There's Nothing to Do' work is practically a carbon copy

There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit…

Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad

Lg2's Danny Kean spot goes viral

It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your…

Milton Glaser Is Famous for the 'I Love New York' Logo. How Did He Do With Rhode Island?

Some Ocean State natives critical of campaign

Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from…

W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might Too'

Underselling the state on purpose

Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's…

How a Milwaukee Agency Made Some Simply Stunning Tourism Ads for Wyoming

BVK's path to capturing 'epic intimacy'

People say print advertising is dying, but pretty regularly we see tourism campaigns that show its continuing power—not surprisingly, as tourism ads always hold that promise of delivering breathtaking visuals…