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Topic: Tourism

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Jung von Matt's latest offbeat idea for Graubünden

Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being…

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

See Colle+McVoy's MNstagram booths

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of…

How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both

Destinations turn to niche influencers with trusted tastes

For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages…

South Bend Apologizes for Lifting Salt Lake's Tourism Campaign Almost Wholesale

'There's Nothing to Do' work is practically a carbon copy

There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit…

Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad

Lg2's Danny Kean spot goes viral

It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your…

Milton Glaser Is Famous for the 'I Love New York' Logo. How Did He Do With Rhode Island?

Some Ocean State natives critical of campaign

Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from…

W+K Gives Oregon the Humblest Tourism Slogan Yet: 'We Like It Here. You Might Too'

Underselling the state on purpose

Yesterday we looked at some grand tourism ads for Wyoming. Today, let's take a peek at a tourism campaign that's more humble, at least on the surface—Wieden + Kennedy Portland's…

How a Milwaukee Agency Made Some Simply Stunning Tourism Ads for Wyoming

BVK's path to capturing 'epic intimacy'

People say print advertising is dying, but pretty regularly we see tourism campaigns that show its continuing power—not surprisingly, as tourism ads always hold that promise of delivering breathtaking visuals…

Belize Offers a Free, Relaxing Vacation to Next Stressed-Out NFL Kicker to Miss

Adam Vinatieri and Nick Novak have first shot tonight

NFL kickers seem to be stressed out this season, as there's been a rash of missed kicks, including 18 this past week alone. But now, the country of Belize is…

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo's Street Names

Advancing tourist literacy in Brazil

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo,…

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