Advertisement

Topic: Tough Mudder

What Is 'Mudvertising' and Why Are Marketers Diving In?

It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

Women Are Getting Down and Dirty in the Latest Fitness Fad

Marketers are getting on board, too

Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits…

Advertisement