Topic: Totally Global Media

Global Ad Buys Might Finally Become a Reality

Marketing across borders

When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a…

Hearst Launches Digital Cross-Country Sales Division

Totally Global Media to sell across Hearst and partner sites

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…