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Topic: Toshiba

Toshiba Creates Futurama-esque Ad Mocking Its Own Industry

Brand distances itself from the hype of 'Sillycon Valley'

Toshiba skewers a certain hype-driven West Coast tech-topia in the brand's new animated spot, "Sillycon Valley." Packed with fun visual gags, the spot from goodness Mfg. takes us to a highly…

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

Toshiba Gets Sophomoric in Ads Aimed at College Crowd

Pranks, bodily fluids and unrequited bromance

Toshiba targets the college-guy demo with sophomoric humor in a trio of Canadian spots from Capital C. All of the action takes place in dorm rooms, and the ads seek…

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside

Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

Intel and Toshiba Follow Up 'The Beauty Inside' With Alien Zombie Saga 'The Power Inside'

Sequel to big award winner

Pereira & O'Dell's social film "The Beauty Inside" for Intel and Toshiba was a major success—an engaging episodic tale with a delightful premise that propelled the small San Francisco agency…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Pereira & O'Dell's 'The Beauty Inside' Picks Up 2 More Grand Prix—in Film and Branded Content

Three in all

CANNES, France—This Cannes Lions festival has turned into a thing of beauty for Pereira & O'Dell. The San Francisco agency added two more Grand Prix here tonight, in the Film Lions…

Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category

Oreo Daily Twist and The Beauty Inside are honored

CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in…

The 10 Most Watched Tech Ads of 2012

Samsung dominates Visible Measures list with three of the top four campaigns

Take that, Apple fanboys. Samsung blew away the competition, including its nemesis in Cupertino, when it came to the reach of its online videos this year—producing the No. 1 campaign, and…

The Spot: Shapeshifter in Love

Intel and Toshiba build an interactive social film around a man who wakes up as someone new every day

IDEA: A man wakes up as a different person every morning—and one day, against his better judgment, he falls in love. It's an intriguing premise—not quite right for Hollywood, perhaps,…

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