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Topic: Topsy

Year of the Troll: Brands Learn to Love Messing With Consumers

But are they risking trust?

Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these…

Why Apple's Topsy Buy May Be All About Its Social TV Future

Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

Does Real-Time Marketing Work?

Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

Topsy's Social Data Now Includes the Very First Tweets

Will brands find seven-year-old Twitter stats useful?

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years…

Twitter Anoints 12 Partners in Certified Product Program

Sprinklr, Topsy execs discuss selection process

Being a platform means people want to build on top of you. Badly. Facebook and Twitter are arguably the most attractive social platforms for developers, in large part thanks to…

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