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Topic: Tongal

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

Dunder Mifflin's Super Bowl Spot Wages 'Paper War'

Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…

Investors to Tongal, Convertro: Happy New Year!

Startups grab funding early in a cash-tight 2013

The cash-happy investor days appear to have ended with the close of 2012, so tech startups of every stripe are currently pressing the flesh and locking down lunches with people…

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